01. Intercom: How to personalize messages in an ROI positive way

Personal messages perform better than generic ones, for example Lean Plum found that sending a personalized push notification performs 4x better than a generic one. But being personal means more than simply adding a recipient's name at the top of an email. Learn what being personal means and why sending the right message, to the right person, in the right channel, at the right time leads to a better experience and results.

16-11-2016 13:30 - 14:00