02. Growth is about more than acquisition: how to retain your users
The average app loses 75% of its new customers the day after first use. But poor retention isn’t inevitable—it’s what happens when a brand doesn’t have an effective retention strategy. Appboy campaign data shows that using more than one messaging channel increases conversions by 2.2x and using personalization increases conversions by 3x. Get the stats and learn how to beat today's soul crushing retention odds - across your apps and websites - with a mix of smart tech and marketing best practices.
Founded in 2011, Amount raised: 6420033, Employees: 60 | Markets: Employee Advocacy, Marketing Communications, Enterprise Software, SaaS, Information Technology
Joseph Sunga
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Spare5
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Senior Product Manager
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Kara Holman
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Sympli
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Founded in 2014, Employees: 2 | Markets: User Experience Design, Design, Developer Tools, Collaboration, App Development
Jillian Silver
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Goldman Sachs
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Lachlan White
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ThoughtWorks
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David Fox
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devRant
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Co-founder/Engineering Lead
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Co-founder of devRant (https://devrant.io) founded March 2016), a community for software developers to share and bond over their successes and frustrations with code, tech, and life as a programmer. Since our launch in March we’ve had over 19,000 developers post over 37,000 rants and have an active and engaged community.
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