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The average app loses 75% of its new customers the day after first use. But poor retention isn’t inevitable—it’s what happens when a brand doesn’t have an effective retention strategy. Appboy campaign data shows that using more than one messaging channel increases conversions by 2.2x and using personalization increases conversions by 3x. Get the stats and learn how to beat today's soul crushing retention odds - across your apps and websites - with a mix of smart tech and marketing best practices.
16-11-2016 14:30 -15:00Hosted by: Kevin Wang
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